Despite what you may have heard, direct mail is not dead! In fact, it’s still an ideal way to get in front of your audience. Think about it, you may not clear your email inbox every day, but you do trek out to check your mailbox every evening when you get home from work. True, postage has gone up (49 cents for first class for first class letter, and 34 cents for a postcard), but at the end of the day, there are many benefits to direct mail advertising:
Right Message at the Right Time: Postcards can alert new customers to your existence or can serve is a reminder to existing customers that you’ve got what they need. Whether you’re a startup looking to create awareness, or an established business promoting a big sale or new products, postcard mailings can be customized to deliver the right message and the right time.
Affordable: Postcard marketing is inexpensive, especially compared to other forms of advertising.
Trackable: Postcard mailing results are easy to track with the use of attention-grabbing calls to action and special offers, promotional codes, QR codes, and call tracking numbers.
Targeted: Postcard mailings can easily target specific customer groups based on varying demographics.
At Canopy Creative Marketing, we assist our clients with all aspects of a postcard mailing campaign to help ensure it satisfies its intended objective (e.g., lead generation, increased online sales, etc). In addition to identifying your campaign goals, we will help you compile your mailing list, brainstorm an attention-grabbing offer, discuss the best mailing frequency, and different tracking options.
Most recently, we worked with Colorado Blinds and Designs to create an awareness piece promoting their new Phantom Screens. These postcards will be handed out to prospective customers at various home shows and will also be mailed out to a targeted list.
Right Message at the Right Time: Postcards can alert new customers to your existence or can serve is a reminder to existing customers that you’ve got what they need. Whether you’re a startup looking to create awareness, or an established business promoting a big sale or new products, postcard mailings can be customized to deliver the right message and the right time.
Affordable: Postcard marketing is inexpensive, especially compared to other forms of advertising.
Trackable: Postcard mailing results are easy to track with the use of attention-grabbing calls to action and special offers, promotional codes, QR codes, and call tracking numbers.
Targeted: Postcard mailings can easily target specific customer groups based on varying demographics.
At Canopy Creative Marketing, we assist our clients with all aspects of a postcard mailing campaign to help ensure it satisfies its intended objective (e.g., lead generation, increased online sales, etc). In addition to identifying your campaign goals, we will help you compile your mailing list, brainstorm an attention-grabbing offer, discuss the best mailing frequency, and different tracking options.
Most recently, we worked with Colorado Blinds and Designs to create an awareness piece promoting their new Phantom Screens. These postcards will be handed out to prospective customers at various home shows and will also be mailed out to a targeted list.
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